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Sunstone: A Crystal That Feels Like Summer
If sunshine could be tucked into a pocket, it might look a lot like Sunstone. With its warm colors, coppery shimmer, and flashes of light, this fascinating feldspar has become a favorite among collectors and crystal lovers alike. Discover the geology, symbolism, and summer appeal of June's featured crystal.
jujujems
4 hours ago4 min read


Why Are You Drawn to Certain Crystals?
Have you ever walked into a crystal shop convinced you knew exactly what you wanted, only to leave with something completely different? From color and intuition to personal experiences and energy, there are many reasons certain crystals seem to stand out while others fade into the background. Join us as we explore why we feel drawn to particular stones and what those connections might reveal about our lives, interests, and personal journeys. ✨
jujujems
May 223 min read


CRYSTAL ENERGY: What It Actually Feels Like (And Why Some People Notice It More than Others)
What does crystal energy actually feel like? From tingling sensations and emotional shifts to the science behind Quartz and crystal vibrations, we’re taking a grounded, honest look at why some people seem to notice crystal energy more strongly than others — and a few simple ways to explore it for yourself. ✨
jujujems
May 126 min read


Flower Agate: Let It Bloom
Flower Agate may look soft and simple at first, but a closer look reveals delicate, bloom-like patterns formed naturally over time. Often associated with gentle growth and steady change, it’s a stone that reflects progress as it quietly unfolds.
jujujems
May 13 min read


How to Choose a Crystal When You’re Not Sure What You Need
Not sure how to choose a crystal? You’re not alone. Many people feel drawn to stones before they know why. This guide takes the pressure off and shows a simple, natural way to pick a piece—no deep knowledge required. Whether it’s a color, shape, or feeling that catches your attention, that’s often enough. Choosing a crystal doesn’t have to be complicated—it can be as easy as noticing what stands out to you. ✨
jujujems
Apr 133 min read


What Happens After Rockhounding (Not All Rocks Make It into the Shop) — Pt. 3
After a rockhounding trip, the work isn’t over — it’s just beginning. Buckets come home full, but every piece has to be cleaned, sorted, and looked at again. Some turn out better than expected, others don’t make the cut, and a few leave you wondering why you carried them all that way. This post is about what happens after the trip and why not everything makes it into the shop.
jujujems
Mar 305 min read


What It’s Like When We Actually Start Finding Rocks — Pt. 2
Once we finally get to a rockhounding spot, you’d think the hard part is over — but that’s when the real work begins. Not every rock is worth the walk, backpacks get heavy fast, and some days the rocks win. From sorting through look-alikes to hauling buckets back to the truck and realizing not everything turns into inventory, this post shares what it’s really like when we actually start finding rocks.
jujujems
Mar 265 min read


What Really Goes into One of Our Rockhounding Trips — Pt. 1
We get asked a lot what we actually do on our rockhounding trips, and the answer is usually, “a lot more than it looks like.” Before a single rock makes it back to the shop, there’s planning, packing, driving, hiking, dust, wrong turns, and sometimes wondering if the whole thing was a good idea. This post is about everything that happens before the fun part even starts.
jujujems
Mar 204 min read


HOW TO CLEANSE YOUR CRYSTALS — The Simple No-Stress Guide
Crystal cleansing doesn’t have to involve lunar spreadsheets, mystery rituals, or a panic attack over which stone can touch water. This simple, no-stress guide covers what actually works — smoke, sound, moonlight, sunlight, salt, selenite, earth, and intention — plus what to skip unless you enjoy chaos. Learn how to clear stagnant, stale, or negative energy without fading, scratching, dissolving, or otherwise sabotaging your stones.
jujujems
Mar 115 min read


How We Decide What Makes It to jujujems
Go behind the scenes with jujujems to learn how we choose crystals and minerals at gem shows and while sourcing. From quality checks and pricing decisions to ethical questions and long-term fit, discover the thoughtful process behind every stone that makes it into our shop.
jujujems
Mar 14 min read


jujujems in Tucson: Our First Visit to the Tucson Gem Shows
Nothing prepares you for Tucson. Forty-plus gem shows, miles of walking, glittering displays, and rapid-fire math in kilograms. We arrived ready — backpack, list, mints — and quickly realized Tucson had other plans. From sensory overload to serious sourcing, we navigated warehouses, tents, and desert dust with intention. Here’s what we learned, who we met, and what made the cut for jujujems.
jujujems
Feb 176 min read


Rose Quartz: A Little Love Goes a Long Way
Rose Quartz is one of those stones almost everyone recognizes. Soft, familiar, and easy to live with, it often becomes the first crystal people own — and one they return to again and again. This February Stone of the Month explores why Rose Quartz feels so approachable, meaningful, and perfectly suited for Valentine’s Day and beyond.
jujujems
Feb 13 min read


Why Some Crystals Are Easier to Live With
Some crystals seem to settle in effortlessly. They don’t demand attention or explanation — they simply fit. This piece explores why shape and form play such an important role in how crystals look, feel, and live within everyday spaces.
jujujems
Jan 234 min read


Three Crystals People Keep Coming Back For (And Why)
Certain crystals have a way of drawing us back. We notice them again and again — lingering, revisiting, and remembering them long after we’ve moved on. Clear Quartz, Amethyst, and Labradorite are three stones people consistently return to, not because they demand attention, but because they continue to feel familiar, comfortable, and quietly relevant over time.
jujujems
Jan 124 min read


Fluorite: Meaning, Uses, and the Beauty of Structure & Color
Fluorite is a crystal shaped by structure, color, and time — valued for both its natural beauty and its practical uses throughout history. From its precise crystal formations to its wide range of colors, Fluorite offers a quieter way to think about focus, balance, and intention at the start of a new year. This guide explores how Fluorite forms, why it has mattered for centuries, and what draws people to it today. Read on to learn more!
jujujems
Jan 14 min read


Make Christmas Sparkle: A Guide to Choosing the Perfect Crystal Gift
Looking for a thoughtful holiday gift that feels personal and lasting? This guide explores crystal gift ideas that blend natural beauty, intention, and decor—perfect for beginners, collectors, and anyone who appreciates meaningful design.
jujujems
Dec 10, 20255 min read


Clear Quartz: Light Up the Season with the Gift of Good Energy
This month, we’re spotlighting the stone that feels like a fresh breath of winter air — clean, dazzling, and ready to bring some much-needed clarity to a very holiday-heavy season - Clear Quartz.
jujujems
Dec 1, 20254 min read


10 Unique Crystal Gifts That Will Blow His Mind This Holiday!
Crystals make bold, meaningful gifts — perfect for the guy who loves unique décor, personal growth, or anything that stands out. This guide breaks down 10 powerful stones, what they do, and how to choose the one that fits his vibe. Find the best crystal gifts for him this holiday season.
jujujems
Nov 20, 20256 min read


10 Unique Crystal Gifts That Will Leave Her Speechless This Holiday (Not Kidding)!
Looking for a gift that feels meaningful, beautiful, and full of good energy? These 10 crystal gift ideas are perfect for anyone who loves décor with personality or treasures something symbolic. From Rose Quartz for love to Amethyst for calm and Carnelian for motivation, this guide helps you choose a crystal that matches her style, energy, and needs. A sparkly, heartfelt holiday gift starts right here.
jujujems
Nov 20, 20256 min read


Crystal Home Décor Trends for 2026: Nature, Warmth & Quiet Luxury
Crystals are stepping into the spotlight for 2026 home décor — not as trends, but as natural design elements that bring warmth, texture, and soul into a space. From nature-forward styling to warm minimalism, designers are leaning into earthy materials and meaningful objects, and crystals fit right into that shift. Here’s how stones like Smoky Quartz, Fluorite, Rose Quartz, and petrified wood pair perfectly with next year’s biggest décor themes.
jujujems
Nov 18, 20253 min read
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