Whether you're new to crystals or have a growing collection, you've probably heard a few crystal "rules" that left you wondering what's true and what's not. From cleansing schedules and broken crystals to finding the "perfect" stone, we're debunking 9 common crystal myths and sharing what really matters when working with crystals.

Have you ever walked into a crystal shop convinced you knew exactly what you wanted, only to leave with something completely different? From color and intuition to personal experiences and energy, there are many reasons certain crystals seem to stand out while others fade into the background. Join us as we explore why we feel drawn to particular stones and what those connections might reveal about our lives, interests, and personal journeys. ✨

Nothing prepares you for Tucson. Forty-plus gem shows, miles of walking, glittering displays, and rapid-fire math in kilograms. We arrived ready — backpack, list, mints — and quickly realized Tucson had other plans. From sensory overload to serious sourcing, we navigated warehouses, tents, and desert dust with intention. Here’s what we learned, who we met, and what made the cut for jujujems.

Until now, we’ve never really explained one of the most-requested features on our site — Shop by Intention — even though jujujemsters have been asking for it. “I wish I could shop by what I’m going through.” “Is there a way to find crystals for anxiety?” “I’m overwhelmed. There’s so much!” “I love your pieces, but don’t know where to start! What does what?” So here it is! Now, you can better pinpoint what you need.

Ever held a crystal and wondered, Should I be feeling something? Crystals don’t always provide an immediate, tangible sensation—though we wish they would! ... That doesn’t mean they aren’t working. After all, they aren’t light switches—they’re more like tuning forks. Some people feel warmth, tingling, or even a shift in mood right away. Others? Nothing at all. One person might get a little “zap,” while the person next to them gets nothing with the same stone. That’s totally

Dive into the world of crystal energies! Discover how their unique vibrations align with your intentions and bring harmony to your life.